Sunday, February 28, 2010

The ‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan

‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan
An honor for his outstanding contribution to the world cinema
Forty years ago he was an angry young man but today he is an ageless superstar. By coming back from a period marked by adversities he showed it to the world that he is the hero not only in reel life but real life as well. He altered the course of INDIAN cinema and set golden standards across the movie business in INDIA. Hum jahan par khade hote hai, Line wahan se suru hoti hai no better way to introduce the towering icon of Indian Cinema Mr. Amitabh Bachchan.

As he completed his odyssey of over forty in the industry this month Brooke Bond Taj Mahal, India’s premium tea blend, in association with the Enlighten Film Society conferred the ‘Taj Enlighten Tareef Award’ on Mr. Amitabh Bachchan, for his outstanding contribution to the world cinema. The award was presented on 28th Feb 2010 by Mr. Shrijeet Mishra, Executive Director, Foods, HUL at Cinemax, Versova in Mumbai. Ms. Bhawana Somaya, a renowned film journalist and an integral part of Enlighten Film Society holded the center stage by having a live interaction with Mr. Amitabh Bachchan and the audiences.

The ‘Taj Enlighten Tareef Award’ is a par symbol of excellence in cinema and a tribute to Mr. Bachchan, an icon who has shown his ability to influence the common masses and still continues to be the heart-throb of the millions even today. With his path breaking performances and enigmatic personality, this legend has given Indian cinema a global platform placing it on a never seen before pedestal.

He is an individual who has set absolutely high standards for himself. Be it a three second commercial or three hour movie but the passion and pride with which Mr. Bachchan works is indeed creditable. The award conferred by The Taj Enlighten Film Society is indeed a testimony that it acknowledges contributions made by individuals in the world of cinema.

The aplomb and the positive outlook Mr. Bachchan has shown towards life at all points of time has made him stand apart from the rest of the crowd with sparkling difference. While everyone has talent some people seem to be blessed with a multitude of talents and Mr. Amitabh Bachchan has been one amongst them. Talent has to stand out and get's one noticed. As his journey continues I pray that he finds himself sailing in the ship of good health, wealth, love, peace, prosperity and happiness on his roads to achievements which indeed would be voyage of discovery.

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